Are we creating or manufacturing?


Manufacturing produces predictable outcomes. Creating produces thoughts, moments, objects that have never occurred before.

Manufacturing looks for efficiencies and accuracy. Creating constantly looks for improvements and ways to generate emotional energy.

With manufacturing, most of the thinking is done prior to the work. With creating, the thinking is done during the work.

So here’s the reality of the situation…creating takes more energy and is more difficult than manufacturing.

During class, there was a lot of discussion around whether decisions made earlier were now proving correct. That can really mess with your head, but I’m afraid that’s the creative process and that’s why we are here. To quote Picasso,“A painting is not thought out and settled beforehand. While it is being done it changes as one’s thoughts change. And when it is finished, it still goes on changing, according to the state of mind of whoever is looking at it. A painting lives a life like a living creature, undergoing the changes imposed on us by our life from day-to-day. This is natural enough, as the painting lives only through the man who is looking at it.” Every brush stroke affects every brush stroke that occurred previously.

Creating is an organic process. One that is constantly changing. So as your work evolves you have to ask the question, “Is what we are doing leading to better results?”

This is the most difficult issue in the class; balancing creative anarchy with process and procedure. I’ve tried to create tools and methodology that helps you get the most creative end product and a kick-ass portfolio piece. Most of the times it works, but sometimes it doesn’t. And all of the time, you have to use your creative gut judgment.

Thanks again for the work and let’s keep the creative energy up.

JIM JOHNSON

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