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Can advancements in educational models and corporate innovation be shared to become mutually beneficial? Can higher education and industry develop common goals and methodologies to foster creativity and make the transition from education to corporate innovation seamless? Educational institutions and corporations, learning from each other The need for innovation within corporations and higher education is... Continue Reading →

Creativity as reliable as electricity.

Charles Day, of The Lookinglass consultancy, has a formula for producing creativity as reliable as electricity. The formula is expressed in the acronym F.O.R.M. Looking forward with a millennial mindset and observations on the elements of success in successful companies, FORM provides a framework for companies to evaluate and improve their ability to capitalize creativity in... Continue Reading →

United States Postal Service email – Why didn’t they think of that?

Megan Harvell and Jessica Alley went whale hunting. If you're going to rebrand a brand, why not pick one that was originally headed by Benjamin Franklin. I guess that qualifies as a tired and sleepy brand. After a little research, they identified the SWOT, (Strengths, Weaknesses, Opportunities, and Threats) of the USPS. For physical delivery... Continue Reading →

Word power

A picture may be worth a thousand words, but a few, well-chosen words provide clarity of thought beyond any image. "Just do it." "Think different." "The things we make, make us." These short sentences have several things in common. First, even though they are concise and precise, they easily expand into a greater, more powerful  meaning.... Continue Reading →

Last week, the topic was the differences between manufacturing and creating. Those of you who were able to attend last Friday's presentation on Design Thinking by Roger Martin, were privileged to hear a much more eloquent and thought provoking description of the same topic. No wonder. In 2011, he was named by Thinkers 50 as... Continue Reading →

Are we creating or manufacturing?

Manufacturing produces predictable outcomes. Creating produces thoughts, moments, objects that have never occurred before. Manufacturing looks for efficiencies and accuracy. Creating constantly looks for improvements and ways to generate emotional energy. With manufacturing, most of the thinking is done prior to the work. With creating, the thinking is done during the work. So here's the... Continue Reading →

The power of a culture mashup

When creating and marketing brands, we face the challenge of creating something familiar but not forgettable. You want to leverage category benefits, but you also need to stand out in the crowd. A brand that relies on recognizable clichés is easily dismissed. A brand that is too bizarre is hard to process, categorize, and relate to.... Continue Reading →

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